Glossary Term: Grammar
Grammar can plays a nice trick in search engine optimization (SEO). Search engines can usually detect phrases from a page. Some users may search for "howto receive higher page rank" or "howto search engine optimization". If your phrase and grammar are correct, chances are, you will receive a higher Search Engine Ranking Position (SERP) for a popular phrase.
Some people may play around with their wording and spelling. For some popular keywords it could be very difficult to receive a good ranking. The work around is to mispell some of the words. Although you may not receive as much traffic than the correct word. But with enough people making the same mistakes, you maybe surprised how many click throughs you may gain.