Glossary Term: Search Engine Marketing (SEM)
Search engine marketing (SEM) is a process to drive traffic from search engines to increase the site traffic, and ultimately to increase the total sales. It involves advertising through search engines as well as performing Search Engine Optimization (SEO).
Nowdays most people who surf the web use search engines or web directories to search for information. For your business to be found among thousands of competitors around the world, the best way is to be on top of the search results when user performing searches. Usually that involves paying search engines to place an ad beside the search reults. Or paying web directories to have your site listed. To achieve the highest possible profit, implementing tracking software, such as Google Analytics can help you to learn your customer behaviour.