Search Engine Optimization Myths

PageRank

How important is it?

September 03, 2010 8:28 PM

If you are visiting our company web-site, most likely you or your clients are interested in Search Engine Optimization (SEO). Of course, your ultimate goal is to achieve highest possible PageRank to improve your search engine ranking. While PageRank is a link analysis algorithm used by Google, other search engines, such as , Yahoo! and MSN Bing uses a different algorithm to calculate your link back scores. But how important is it to have a higher PageRank?

Even though different search engine uses different link analysis algorithm, but most of them follow the same rule: quantity and quality. After optimization is done to the coding and structure of your website to make it search engine friendly. The other approach to bump up your search engine ranking is to have a higher PageRank, or your link back scores. So PageRank is not everything you need, but is definitely something you cannot miss. Afterall, you still need to master your page elements. Such as your page title, meta description and keywords, url, page content and how relevance they are.



What does ImperialDirectory.com offer?

Something about us

We combine webmasters who operate web directory to form a strong chain of network. We share our knowledge and experience in helping our clients or customers to achieve their desire Search Engine Optimization goal. From our experience, Search Engine Optimization (SEO) is very time cosuming and is a long-term battle. As long as you want to go to the top, or even stays at the top, you need to constantly updating your site's content and perform link building. Afterall, there's only 5 top 5 positions for your target keywords.

Imperial Directory network provides you an alternate source to reach your customer and help you with your link building goal. When you submit your url to directory in our network, you have the option to choose to submit your site to multiple directories at the same time. It saves you time, maximize your exposure, and usually you will get a better pricing... Read more about your benefits »





Pay vs. Free Directory

Which is better?

Paid and free directories both give you backlinks. The quality of backlink is vary from directory to directory. The best choice is to submit to both. That way you will get the maximum advantage.

SEO Checklist

Are you ready?

When performing Search Engine Optimization, we divide the tasks into four different categories. The keywords used in page content, the page attributes, the domain name and inbound links. Please read our glossary terms for more detail into on each category.

Each category involves different specialist to optimize. Even though we cannot guarantee submitting your site to our directory network will make you top 5 in Search Engine Ranking Position (SERP) for your desire keywords, but we can assist you with building your inbound links as well as giving you tips on how to improve and optimize the other three categories.

Submit Your Site

Why necessary?

There are many ways to promo your business. The most common and effective way is to place an ad on popular search engine, such as Google. The price tag on placing an ad on search engine is very high though. In our experience, each keyword costs approximately $0.5 US to $2 US per click through. Usually it takes 80 to 120 click throughs to receive one sale. So each sale can cost from $40 to $240 spending on advertising on search engine. Although it costs a lot, but it is usually the most effective way to gain customers and traffic.

An alternate solution is to submit your site to web directories. Although you will not receive as much click throughs as search engine. But the cost is relatively low. On average, a permanent link on our directory network cost less than $5 US. But your link will remains and any addition click throughs will not cost you extra. Also, web directory gives you a one-way link that will ultimately increase your linking score to achieve a higher PageRank. In a low budget for your long term goal, submitting to web directory will benefit you in the long run.

For sample directories in our network, please visit sample directories in our network.

To Web Directory Owners

Join our network

We provide you with useful tools as well as how to improve your web directory quality. Our ultimate goal is to provide site owners who submitted their sites to our directory network great quality links. And ultimately, be successful in their bussiness goals.